6 August 2007
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Why IT geeks are chic

From the desk of Sheryle Moon...

We all know the stereotype. The ICT industry is awash with pale-faced, greasy-haired, myopic geeks who spend their days in front of a computer screen and their nights in the World of Warcraft. They speak Klingon, quote Yoda in conversation and have every episode of Doctor Who on DVD.

Right?

Wrong. These days, you're just as likely to see high-technology surfboard designers wearing board shorts to work as Star Trek T-shirts.

The ICT industry is for inventors and entrepreneurs, architects and fashion designers, filmmakers and digital animators, as well as for bloggers and social networking buffs.

Those of us in the industry know that a career in ICT is a passport to move between continents and companies - from Newcastle to New York and from Jetstar to Pixar.

So, what are we doing to help young people understand that geek is chic and that the ICT industry has the coolest jobs around?

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Sol Trujillo says that 'shift happens'

Speaking to more than 600 business people at an AIIA luncheon in Sydney on Tuesday 31 July, Telstra’s CEO, Sol Trujillo told the audience that the way we live, work and communicate has fundamentally changed – that there has been a paradigm shift.

Sol told the audience that ‘shift happens’, referring to Tony Blair’s comment that when he fought the 1997 election he took an issue a day.  By 2005, there was an issue required for the morning, another for the afternoon and by the evening the agenda had already moved on.

“We are living in the Web 2.0 world – the world of the Cs – community, collaboration, conversation, collective intelligence, content creation and a change of scale,” Sol said.

Web 1.0’s ‘killer app’ was email, he explained, saying that in January 2007 there were over a billion users of the Internet across the world.   Around 90 per cent of Internet users have email accounts and two-thirds of them check their mail at least once a day.

Web 2.0’s ‘killer app’ is online communities be they social, business, health or education related.  57 per cent of online community members log-on at least once a day and 43 per cent feel as strongly about their online communities as their real world communities.   55 per cent of online teens have profiles and 79 per cent have included photos of themselves.

Sol told us that the change we are witnessing is about being more dynamic with the way we create and disseminate our information.  But this has some implications for bandwidth.

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AIIA welcomes new minister for ICT industry in Victoria

Premier John Brumby’s cabinet reshuffle is welcomed by the ICT industry, says AIIA's Chief Executive Officer, Sheryle Moon, who has congratulated Theo Theophanous on his new position as Victorian Minister for ICT, which he takes over from Tim Holding.

“We welcome the opportunity to work with Theo Theophanous, who is a very experienced Victorian Government minister,” Ms Moon says.

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AIIA's Immigration Outreach Officer can help your company address skills shortages

AIIA now has an Immigration Outreach Officer to assist members explore immigration as an option to address skills shortages in their businesses.

The Association successfully applied to the Department of Immigration for support, and has been granted the services of senior immigration officer, Ian Ingle, who will be working with the Association one day each week from its office in Canberra.  Ian is one of 15 outreach officers who have been placed with peak industry groups around Australia.

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New leaders in AIIA’s secretariat team

AIIA is delighted to announce two new general managers to oversee policy and marketing issues for the Association.

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Speaking opportunity in Thailand

AIIA's counterpart in Thailand is urgently looking for two speakers from Australia to speak at the panel at Software Park Forum in Bangkok on 20-21 September 2007.

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AIIA’s Annual Board of Directors Dinner

Join the Who’s Who of the Australian ICT industry in Canberra on Wednesday 15 August.

Meet and mingle with the ICT industry’s leading lights and up-and-coming stars, politicians and policy makers at AIIA’s annual Board of Directors dinner.

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Sign up for the Salary Survey!

With the skills squeeze a reality for most ICT companies in Australia, it’s more important than ever that HR managers balance the dual goals of rewarding employees while achieving strategic business targets.

Companies that don’t pay their employees enough risk losing them to competitors.  Companies who pay too much risk their bottom line.  So how do HR managers keep their fingers on the pulse of salaries and benefits in the ICT industry?

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2007 ACS Remuneration Survey reports 4.5 percent salary increase

A survey of Australian Computer Society (ACS) members, the nation's peak body for ICT professionals, has revealed that the salaries of ICT professionals have steadily increased over the twelve months to May 2007. The salaries growth is underpinned by an overall solid ICT sector performance across the four year period since 2003.  The ACS results are in line with AIIA's Salary Survey.

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Set Up for Success - Women in ICT Portal

AIIA has launched a new portal for women in the ICT industry at www.setupforsuccess.com.au

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AIIA Bulletin Archives

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AIIA Events

> 8 August: Canberra
Canberra.NET Power Breakfast
Join the Canberra ICT industry cluster for an informative breakfast.

> 8 August: Melbourne
Exporters' Club – Japan Business Briefing
Opportunities in Asia’s biggest ICT market – Japan.

> 9 August: Canberra
AIIA’s Canberra Managers’ Forum
Centrelink ICT – enabling the system that supports you.

> 10 August: Brisbane
Luncheon - Julian Carroll, GM Business Solutions & Information (CIO), Department of Main Roads
How will ICT enable Main Roads to achieve its strategic priorities?

> 15 August: Canberra
Board of Directors Industry Briefing and dinner
Join the Who's Who of the Australian ICT industry.

> 15 August: Sydney
AIIA Marketing Forum - The IT Marketing Identity Crisis
Who am I and why am I here?

> 16 August: Melbourne
AIIA VIC Business Briefing
Dr Phil Burgess on moving Australia into the fast lane.

> 21 August: Perth
WA new member night
Welcome new member companies to the AIIA community.

> 23 August: Perth
Supply Chain Innovation for Stakeholder Benefit - Dell's road to supply chain excellence
Hear how Dell has become a global phenomenon.

> 29 August: Canberra
Winning Transformational Outsourcing - A CIO'S Perspective
KPMG's Judy Fahey will provide insights into how to connect with your clients on a new level.

> 30 August: Perth
Industry Briefing – WA education segment
Integrate ICT into teaching and learning programmes.

> 25 September: Sydney
AIIA NSW Golf Day
Market your company and enjoy a great day out!

> 18 October: Sydney
AIIA Business Briefing - NSW Government ICT Directions
ICT directions in NSW Government.

> 10 November: Darwin
2007 Northern Territory ICT Awards (NTICTA)
Recognising outstanding performance in ICT.

> 6 December: Sydney
AIIA Business Briefing - Always looking forward
What's driving the ICT industry forward to 2008?

Industry Events

> 8 August: Melbourne
Generation MySpace
Social networking and its impact on students and education.

> 21 August: Sydney
FITT - IT Trends 2007
Microsoft's MD, Tracey Fellows, on how technology mobility is impacting the way we work.

> 23 August: Brisbane
NEHTA UHI Health IT Breakfast Briefing
Find out the key delivery timeframes and UHI services architectural design overview.

> 27 August: Melbourne
Marketing and Innovation Seminar & Expo
Applying creativity and innovation to the three pillars of growth.

> 28 August: Sydney
IDC's Business Optimisation Event
BI, BPM & SOA - the Three Musketeers of business operations?

> 29 August: Brisbane
Marketing and Innovation Seminar & Expo
Applying creativity and innovation to the three pillars of growth.

> 30 August: Adelaide
VC Connect
Meet investors and learn more about the venture capital process.

> 31 August: Sydney
Marketing and Innovation Seminar & Expo
Applying creativity and innovation to the three pillars of growth.

Everyone's 'Talking Technology'!

Got something to say about the ICT industry in Australia?  Log on to Talking Technology and join the conversation!

Need to contact AIIA?

You'll find the contact details for each member of AIIA's team in the Canberra, Sydney and Melbourne offices, plus those for AIIA's Board of Directors online (you need to be a member to access the organisational chart).

Test your ICT IQ

According to Time magazine, how many people sign up to Facebook every day?

a. 50,000
b. 75,000
c. 100,000
d. 150,000

Reveal answer

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