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Australian politicians are overlooking technology as a key tool in the race to this year’s federal election, says AIIA. “Our politicians are fighting for this election with one hand tied behind their backs,” said AIIA’s Chief Executive Officer Sheryle Moon. “If we compare our country’s leaders with their peers in the US, they really are dragging the chain. The American campaign has been dubbed ‘The YouTube election’ due to the enormous traffic generated by candidates and commentators. “On one hand we have the Clintons posting a Sopranos-style satire and Barack Obama TV on YouTube grabbing international headlines, and until this week the best Australia has to offer is a few very tame blogs. We congratulate those politicians who have just joined MySpace in an official capacity – Ministers Turnbull and Hockey and key Opposition spokespeople Rudd, Gillard, Garrett, Swan and Conroy. “We reviewed the online presence of some of the key players in the Australian election race and found they’re just not using common technologies to connect with their electorates. This is surprising given this will be a make-or-break election for both sides of politics. If we are to continue calling Australia the clever country it’s time politicians lead by example. “While Australians are joining Second Life, YouTube and MySpace in droves and creating blogs in their thousands, many of our political leaders are dragging their feet. I’d urge them to switch on and discover new ways of communicating with voters,” Ms Moon said. AIIA searched online (as interested voters would do) for the online presence of PM John Howard, Opposition Leader Kevin Rudd, Deputy PM Mark Vaile, Deputy Opposition Leader Julia Gillard, Treasurer Peter Costello, Opposition Spokesperson on Treasury Wayne Swan, Environment Minister Malcolm Turnbull, Opposition Spokesperson on Environment Peter Garrett, Aboriginal Affairs Minister Mal Brough, Opposition Spokesperson for Indigenous Affairs Jenny Macklin, Workplace Relations Minister Joe Hockey, Minister for Communications, Information Technology and the Arts Helen Coonan and Opposition Spokesperson for Communications and Information Technology Stephen Conroy. You'll find the results on AIIA's website. “It’s good to see some of our pollies entering a new arena, while others are sticking with what they know, which is a shame,” said Ms Moon. “The beauty of these new technologies is their power to inject real energy into electioneering. There’s plenty of scope for humour, creativity, impassioned debate and originality. And let’s face it – couldn’t we all do with a little of that?” Join the Who’s Who of the Australian ICT industry at Parliament House on Wednesday 15 August. Meet and mingle with the ICT industry’s leading lights and up-and-coming stars, politicians and policy makers at AIIA’s annual Board of Directors dinner. Learn about the issues and initiatives affecting the ICT industry from our special speaker, who will be revealed shortly.
Calling for case studies of ICT excellence
Help us help you get the word out! AIIA is developing a new website, which will be launched in October. As part of this exciting new project, we're developing a section on “ICT in your life” which will outline the enormous impacts that ICT has made on a range of industries, including agriculture, mining, education, sport, health, manufacturing, finance, transport and tourism. We will work with you to promote your company’s innovation to the wider Australian public. We want stories that will make your average Australian say “wow, I didn’t know ICT was doing that for me!” Read more IT Gold Coast Breakfast AIIA's Chief Executive Officer, Sheryle Moon, will be the guest speaker at the IT Gold Coast Breakfast on Tuesday 24 July. The event starts at 6.45am at the Bistro Restaurant at the Ashmore Gold Coast Tafe. Find out more and register online.  |  Industry code: Information on Accessibility Features for Telephone Equipment. A new code has been released which requires telecommunications equipment suppliers to provide information on the accessibility of their products to people with disabilities. Read more Survey for women in ICT Calling all women in ICT! What influenced you to pursue a career in information technology? What could we learn from you and other women working in ICT that will increase the number of girls and women who are interested in the field? An international three-phase study, being conducted by the United States' National Center for Women & Information Technology (NCWIT), will determine what experiences or factors influence females to pursue work in ICT. Study results will help guide efforts to increase the number of women entering the ICT field. Read more AIIA Marketing Insights Series - Marketing Innovations Emerging marketing technologies and trends such as blogs, RSS, Web 2.0, virtual worlds: what are they and how can marketers leverage them? Join your peers in ICT marketing on Wednesday 25 July to learn from and be inspired by thought leaders in our industry as they uncover and discuss digital marketing trends for 2008. Register now to attend this full morning session at Cliftons, OR attend the Virtual World Panel Discussion @ 9.30am "In World" in Second Life. Read more AIIA luncheon with Sol Trujillo, CEO of Telstra On Tuesday 31 July, Telstra's CEO, Sol Trujillo, will share his thoughts about how life is changing in the Web 2.0 world. Sol Trujillo will shed light on the opportunities for Australian customers from Telstra’s recent technology deployment, the future that Telstra and the ICT industry can create for Australia and why the window of opportunity is time critical. Read more The IT Corporate Challenge Friday 26 October, Sydney The IT Corporate Challenge is the latest exciting event for the ICT Industry in 2007! Designed to offer unique opportunities for networking, client entertainment, brand exposure and charity support, this fantastic event - proudly endorsed by AIIA - takes place on Friday 26 October 2007.
Read more Do you have a story to tell? Is your company an end user organisation willing to present at an IDC event on an appropriate topic. Have you successfully implemented an enterprise solution that has given you a great return for your investment? This is a good chance for you to position yourself and your business amongst other C level decision makers at a high profile IDC event. Read more IDC's Business Optimisation Event BI, BPM & SOA - One for all and all for one, AIIA has partnered with IDC to present the upcoming Business Optimisation Event on Tuesday 28 August. Read more |
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