AIIA Bulletin
Leading the ICT business community
9 May 2005
In this issue:
Comment from the Chairman: Proposed Merger between AIIA and AEEMA
AIIA to Support ICT Export Growth with Business Skills Program
ICT is an Enabler Across the Australian Economy
Clearing the Path for an E-Waste Program
iAwards Finalists: Shortcuts Software a Cut Above Rest
ICT Marketing: Back to Basics
CeBIT Australia 2005: Tuesday 24 May–Thursday 26 May 2005
Calling for Case Studies: SME Marketing Guide
The Maturity of Virtualisation
Who’s on Your NSW Committee?
New Members
Export News: Opportunities for Cellular Blocking/Tracking Technologies
Export News: Austrade Seminar Series Explores Free Trade in S'East Asia
International Trade Missions
Global Leaders Convene to Accelerate Technology Innovation
AIIA’s Victorian Branch Hits a Hole in One
AIIA upcoming events
Get Smart by visiting the 2005 AIIA Software Showcase
Source the latest in total System Security

Comment from the Chairman: Proposed Merger between AIIA and AEEMA

John PriceAIIA members may have read with interest the recent media coverage of a proposed merger between AIIA and the Australian Electronic & Electrical Manufacturers’ Association (AEEMA).

AIIA’s Board has agreed to undertake a feasibility study of the proposed merger with AEEMA to create a new, modern organisation representing the high tech industry sectors in Australia. Read more

 
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AIIA to Support ICT Export Growth with Business Skills Program

AIIA will begin accepting enrolments for its inaugural Developing Business Skills for ICT Entrepreneurs program from 9 May, 2005.

The innovative course has been designed specifically for business owners and managers of established ICT companies with less than 20 employees.

According to AIIA’s Chief Executive Officer, Rob Durie, AIIA is seeking ICT companies with great potential to expand their operations from less than 20 people to more than 200 in the next five years. Read more

 
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ICT is an Enabler Across the Australian Economy

The importance of ICT as an enabler for many other industries cannot be underestimated.

Pioneering ICT transforms and increases productivity across all sectors of the economy and creates high value businesses, growth, exports and skilled job opportunities.

The iAwards recognises this. On Wednesday 25 May, the 2005 iAwards will acknowledge the commitment of leading-edge Australian ICT companies not just to our own industry, but to all sectors of the Australian economy. Read more

 
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Clearing the Path for an E-Waste Program

AIIA has been working closely with our members and Planet Ark Consulting to develop an industry-driven product stewardship and shared responsibility strategy that addresses environmental management of e-waste (collection and reprocessing) at the end-of-life stage of the product life cycle.

The principles of product stewardship and shared responsibility dictate that each player in the product chain performs a role and carries a share of the responsibility for environmental and cost outcomes. In a recent submission to the Environment Protection and Heritage Council (EPHC), AIIA proposed that this would involve responsibilities for the industry, consumers and all levels of government. In addition to that statement, AIIA, presented an outline of AIIA’s project plan and proposed next steps (a precursor to the final report due in June).

According to Kaaren Koomen, IBM Australia’s Government Affairs Executive and member of AIIA’s Environment Special Interest Group, the interim report is the result of detailed discussions on the legal and financial framework, as well as the practical arrangements that will need to be put in place. “The development of a scheme that has broad industry support is far from easy,” Ms Koomen says. “This interim report is a crucial step in the process.”

The final report, once completed, will represent a considered view and demonstrates the ICT industry’s willingness to show leadership in the development of a socially responsible product stewardship scheme.

Background
Since 2001, AIIA has undertaken a number of activities in support of the development of this strategy, including:

  • Providing submissions in response to a number of government discussion papers,
  • Developing AIIA’s Product Stewardship Policy Statement that was endorsed by AIIA’s Board of Directors in August 2002,
  • Publishing Designing for the Environment Report, a snapshot of the product stewardship initiatives being undertaken by AIIA members to reduce the environmental impacts of their products both globally and in Australia, and
  • Planning, funding and organising the Recycle IT! Pilot Project with (the former) Resource NSW.
  • Information on the Recycle IT Pilot Project and other reports can be accessed from our website. Click here

Progress
AIIA’s report explores the options available for the collection and reprocessing of e-waste and finds that costs of such a scheme to the community and economy as a whole is dependent on the decisions made in relation to the material to be targeted, the method of collection and the way in which the e-waste program is to be funded.

“There is a huge ground swell of goodwill in the industry ready to move forward on this issue,” says Ramsay Moodie, Director Corporate Affairs for Fuji Xerox and member of AIIA’s Environment Special Interest Group. “While there are issues of equity relating to old-debt name and no name product, we should move quickly to tie down the future.”

Planet Ark’s key advisor on the project, Gerard Van Rijswijk, explains, “Should funding of an e-waste program (whole or in part) become the responsibility of the industry sector, the program set up by industry, through an industry-based Producer Responsibility Organisation (PRO), will be primarily designed to be forward-looking to cover all products sold after an agreed start date. This approach overcomes the problems of equity and retrospectivity associated with the management of historic (particularly orphan and white box) product, and the associated issues of unquantified and unfunded liability that a retrospective approach to collection and reprocessing would pose.”

According to AIIA’s Corporate Social Responsibility Manager, Josh Millen, research undertaken by Planet Ark has revealed that the number of computers and related e-waste available for recovery and recycling is uncertain and hence the cost associated with their recovery is unknown.

Based in part on those figures, AIIA members felt that the program should initially be designed to be forward looking and cover the products sold after an agreed starting date. AIIA socialised the Planet Ark research with key government officials and this has since resulted in a government-funded proposal to undertake a quantitative survey to explore the issue more comprehensively.

“Importantly, I’d like to stress that members aren’t baulking at the sensitive legacy issue,” Millen says. “Many of our member companies already have excellent recycling and reprocessing schemes in place and now see improved environmental performance as part of their corporate and social responsibility and a means to boost their competitive advantage over the longer term.

“The ultimate goal is zero waste to landfill. However, it will be a staged approach and could take some time. Right now, we can present a viable solution for the ‘go-forward’.

“With respect to the legacy and white box situations, we have consistently emphasised to the government that our members shouldn’t have to foot the entire bill. It is much akin to dining at an exclusive restaurant and expecting someone else on another table to pay your bill! It just doesn’t make sense! Government is quite intent on establishing a legislative framework and we want to make sure we have our say on how it is drafted and implemented,” Millen says.

Annukka Sairanen, Hewlett-Packard’s Environmental Manager for the South Pacific region, believes it is important that the system is set up to deliver the desired environmental and economic outcomes. “The issues surrounding e-waste are complex, and should be based on shared responsibility. We at HP are looking forward to working with industry groups to take this issue to the next level,” Ms Sairanen says.

AIIA believes that the development of a co-regulatory framework that ensures an equitable solution and that will cover the entire computer industry, including the significant white box segment, is essential. The framework will need to, at the very least, set nationally consistent and agreed product stewardship and environment management requirements and that model could feasibly be backed by appropriate safety-net (code of practice or complementary legislation) to ensure cooperation from all parties.

Should you have any queries regarding our comments please contact Josh Millen, AIIA’s Policy Manager - Corporate Social Responsibility: Further information can be found on AIIA’s website

 
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iAwards Finalists: Shortcuts Software a Cut Above Rest

On Wednesday 25 May, the iAwards will acknowledge Australia’s cutting edge technology.

Shortcuts Salon & SpaFor Shortcuts Software, being an iAwards finalist puts them head and shoulders above the competition.

Shortcuts Software has been selected as a finalist for their new Online Academy in the Education and Training category. Shortcuts has designed an e-learning programme for TAFEs and colleges within the hair and beauty industry. Read more

 
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ICT Marketing: Back to Basics

ICT marketers must get back to basics to be successful in the increasingly fast-paced ICT industry.

This was the key message from Kerry Scotland, Integ Communications’ Director of Marketing, speaking at AIIA’s Marketing Forum on 29 April. Read more

 
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CeBIT Australia 2005: Tuesday 24 May–Thursday 26 May 2005

Cebit AustraliaWith less than three weeks to go, the momentum is building for CeBIT Australia 2005, with 30,000 business professionals expected to witness the very latest in IT products and services from 600 exhibitors from Australia and around the world.

As host association, AIIA encourages you to join them at Sydney’s Convention and Exhibition Centre, Darling Harbour from 24-26 May.
Read more

 
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Calling for Case Studies: SME Marketing Guide

AIIA’s SME Marketing Guide is currently in production and we need local ICT companies to provide case study material to enhance the value of the guide. Read more

 
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The Maturity of Virtualisation

By Tony Iams, VP & Lead Analyst of Systems Software research, Ideas International Limited

Many of Australia’s leading IT enterprise users are currently in the process of evaluating the potential impact of virtualisation techniques to achieve improved ROI on their IT infrastructure investments.

While the concept of IT virtualisation promises to deliver considerable value over the long term, its execution clearly remains at an early stage of its lifecycle. As with all new technologies, we advise that users need to consider carefully a variety of factors in the adoption of virtualisation, including cost considerations, current level of functional capabilities, and its affinity with their organisations in terms of maturity levels. Read more

 
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Who’s on Your NSW Committee?

This is the last series of NSW Committee member profiles. Find out more about the valued members on your NSW Committee…Read more

 
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New Members

Ajilon Consulting
GDS International
Read more

 
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Export News: Opportunities for Cellular Blocking/Tracking Technologies

Following an enquiry from the US, Austrade is looking for suppliers of the following technologies:

  • Passive (non-RF emitting or below PART standards) methods to "block" cellular communications in pre-designated areas of buildings,
  • Passive means to select certain cellular devices as authorized to receive a signal from the cellular tower while denying all other cellular devices the ability to operate in the same area, and
  • Technology for identifying devices by type of ID information (phone number, etc.) and tracking their movement in buildings using 3-D modelling.

If your company meets these specifications, or if you’d like to know more information, contact Katharine Heather, Senior Export Adviser - Information and Communication Technologies (ICT), Client Advisory Services (CAS) at Austrade on (02) 9390 2395.

 
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Export News: Austrade Seminar Series Explores Free Trade in S'East Asia

The possibilities for Australian information and communications technology (ICT) companies in Southeast Asian markets can be overwhelming. Wielding a population of 500 million, ASEAN offers a mixture of developing and advanced economies with a combined gross domestic product of almost A$960 billion.

Economic doors in the region are beginning to open to Australian exporters through the commencement of the monumental Singapore Free Trade Agreement (SAFTA) and the Thailand Free Trade Agreement (TAFTA). Austrade is at the forefront of the developments, ensuring the potential benefits of the trade agreements become a reality for the Australian ICT sector. Read more

 
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International Trade Missions

Two upcoming trade missions present opportunities for AIIA member companies. BusinessACT and Austrade have scheduled an ACT procurement mission to Washing DC, Ottawa and Toronto from 14-22 June, while Hugh Morgan President of the Business Council of Australia will lead an important delegation to Israel from 24-31 May. Read more

 
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Global Leaders Convene to Accelerate Technology Innovation

15th World Congress on Information Technology: Austin, Texas USA:
May 1 - 5, 2006

Exchange intellectual capital with the world’s most respected leaders in technology. Investigate opportunities for new business relationships and new markets. Build the foundation for new research and new policies that will drive the future of information technology for generations to come. Read more

 
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AIIA’s Victorian Branch Hits a Hole in One

What does the number of dimples on a golf ball have to do with ICT?

If you took part in AIIA’s recent golf day, you’d know the answer. Read more

 
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AIIA upcoming events

Queensland Luncheon: 13 May 2005
Indian SME ICT Delegation to Melbourne 26–27 May 2005
AIIA Canberra Managers' Forum: ICT Opportunities in Department of Veterans’ Affairs 18 May 2005
Read more

 
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Get Smart by visiting the 2005 AIIA Software Showcase

GetDataIndividuals and organisations who recognise the importance of keeping abreast with the latest technology should visit the AIIA Software Showcase at this year’s CeBIT exhibition. Staged at Darling Harbour from May 24-26, 2005 the showcase will feature the latest and greatest software solutions that the Australian IT industry has to offer. Read more

 
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Source the latest in total System Security

Blue ReefToday, more than ever, security is at the forefront of everyone’s mind - at home, at play and at work.

Visitors to the 2005 AIIA Software Showcase at CeBIT will be able to source the latest security solutions that will suit their specific needs and put their minds at rest. CeBIT, Australasia’s largest and most successful Information and Communications Technology exhibition, will be staged at Darling Harbour from May 24 - 26, 2005. Read more

 
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