Marketers in the ICT industry face an ongoing challenge to convert the complexity of technology into straightforward marketing messages.

Speaking at an AIIA Marketing Forum on Friday 8 July, three ICT business leaders told a large Sydney audience that despite the sophistication of their products and services, marketers must keep their messages simple. “Do fewer things and do them better,” advised Microsoft Australia’s Managing Director, Steve Vamos. Read more

AIIA is excited to announce that the new SME Marketing Guide will be launched at Parliament House in August.

Most marketing workshops, seminars and manuals fail to recognise that SMEs have very different marketing needs to larger companies. Smaller companies rarely have the resources to engage in campaigns on a par with large multinational companies, and often struggle to find information and ideas on how to successfully market smaller organisations. Read more

AIIA’s inaugural Marketing Trends Survey will be launched on Monday, 5 September, and AIIA members are encouraged to enlist their company now.

While there are other surveys on the market overseas, none are as accessible or as relevant to the Australian ICT industry as AIIA’s Marketing Trends Survey.Read more

While AIIA is a national association focused on driving ICT industry strategy for the whole of Australia, AIIA’s state branches play a vital role in serving the strategic and day-to-day needs of AIIA’s member companies. Read more

AIIA’s national office will farewell Industry Development Manager, Laurie Ffrench at the end of July. Laurie, who leaves to take up interests he has outside the industry, has given many years of service to the Association and its member companies. Read more

Congratulations to AIIA member companies WebCentral and Dimension Data, who were both awarded at Microsoft's recent global partner program conference in the US.

The awards, announced on 9 July, recognise companies delivering market-leading, Microsoft-based solutions and winners were chosen from more than 1,800 entries. Read more

AIIA’s NSW Branch extends a warm welcome to new member companies by hosting regular welcome events throughout the year.

The breakfasts familiarise new members with the range of NSW Branch programs designed to create a better business environment for the ICT industry in NSW, and introduces new members to a network of connections within the Association. Read more

GITEX – Gulf Information Technology Exhibition – is among the
world's top 3 ICT exhibitions, attracting more than 120,000 trade
visitors each year.

Celebrating its 25th Anniversary in 2005, GITEX continues to reflect the importance and phenomenal growth of the ICT industry in the region by highlighting the latest technology and services from international manufacturers and suppliers. Read more

NSW Business Briefing: 21 July 2005
AIIA Canberra Managers' Forum: 11 August 2005 Read more

Join in an evening of celebration and entertainment while supporting a local cause.

Hartley Lifecare is dedicated to making a difference for people with physical and/or complex disabilities, their carers and families living in the ACT and surrounding region, through provision of specialised respite care and accommodation services. Help raise urgently needed funds for this essential cause. Read more