AIIA Bulletin
Leading the ICT business community
7 August 2006
In this issue:
Unleash the potential of intellectual property, says AIIA
New AIIA Board Director: Andy Lambert, Fuji Xerox Australia
New Board Director Replacement Policy
AIIA says thanks to outgoing Director, Phil Chambers
Advancing ICT through education and research
AIIA farewells Mr Joerg Schomburg, CeBIT World Wide Events
Are marketing and sales teams on different planets?
Imagine where we’d be without ICT
New Members
ICT exports travel faster and farther with online sales
Events


Unleash the potential of intellectual property, says AIIA

Significant economic benefits would be gained by both governments and industry if intellectual property rights were owned and commercialised by ICT suppliers to government, says Australia’s peak ICT lobby group, AIIA.

Governments and industry can realise cost savings, more innovative ICT solutions and greater participation in government markets if suppliers retain the commercialisation rights of intellectual property (IP), according to a paper released last week by AIIA.

“Growing the Australian economy and the ICT industry depends largely on our ability to innovate,” says AIIA’s Chief Executive Officer, Rob Durie. “In order to do so efficiently, the ‘building blocks’ of innovation – intellectual property – should be in the hands of the party best able to further develop and commercialise them.

“Both federal and state governments have recognised the importance of IP to suppliers, and some progress has already been made in addressing this issue,” Mr Durie says.

“This report aims to take the issue of IP ownership forward another step by providing analysis that can help governments to understand the issues and the opportunities. AIIA is keen to continue working with governments on this important issue to get the right outcome for governments, industry and the economy,” Mr Durie adds.

Current policies and practices often result in the government, not the supplier, owning the IP created under a government ICT contract. AIIA members have identified wider access to this IP as one of the key opportunities to grow the Australian economy, particularly through exports.

Unfortunately, AIIA members find that current practices, rather than driving opportunities, often act as a barrier to doing business in government markets by significantly increasing time and costs and producing outcomes which are poorer for both parties. Moreover, the building blocks of innovation are “locked away” with their potential not being fully realised.

The report, Unleashing Our IP Potential, developed by national law firm, Corrs Chambers Westgarth, provides extra information for governments on the issue of IP ownership, and makes a number of key recommendations to government, including:

  • Moving from default positions of government IP ownership towards supplier IP ownership under appropriate decision making frameworks;
  • Ensuring that commercialisation rights can be retained by the supplier;
  • Providing clear guidance to decision makers on these issues, including intensive IP training for procurement officials; and
  • Working collaboratively with the ICT industry to improve guidance to ICT suppliers to increase their understanding of government requirements.

Government is the largest single ICT market in Australia – the federal government alone enters into 24,000 ICT contracts per year. The government market is strategically important to industry growth, providing opportunities to work on leading-edge solutions and offering an internationally recognised reference site for companies interested in export markets.

Yet, governments’ current approach to IP ownership can prevent or inhibit companies from bidding for government business and as a consequence limit the potential for export growth, the paper has found.

“IP ownership is one of the most hotly contested issues in contract negotiations,” Mr Durie explains. “Some suppliers will not bid for government business if they lose their IP. As a result, there is less competition for government business, along with higher costs and fewer ICT solutions to select from.

“AIIA’s paper shows that amending government policy at minimal cost would result in annual savings of millions of dollars and better value for money for the taxpayer, more opportunities for the ICT industry, more innovative ICT solutions for government and growth in export revenues,” Mr Durie adds.

“ICT is a driving force of the Australian economy, contributing 4.6 per cent of the nation’s Gross Domestic Product – more than the contributions made by the agriculture, forestry and fishing, defence and education sectors and almost as much as the mining sector. ICT is also responsible for between half and three quarters of all productivity growth, depending on the industry sector, Mr Durie concludes.

A downloadable PDF of AIIA’s Unleashing Our IP Potential report is available from AIIA’s website. A separate PDF of the Executive Summary only also is available.

 
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New AIIA Board Director: Andy Lambert, Fuji Xerox Australia

Andy LambertAIIA has a new member of its influential Board of Directors: Andy Lambert – new Managing Director of Fuji Xerox Australia, has taken on the role with AIIA from outgoing MD, Phil Chambers.

Andy Lambert’s career with the Xerox Group spans 25 years, working internationally in a number of countries including Singapore, Hong Kong and South America.
Read more

 
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New Board Director Replacement Policy

In May, AIIA’s Board of Directors agreed to endorse a new protocol for filling casual board vacancies. The new policy takes into account various issues and scenarios, outlined below. Read more

 
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AIIA says thanks to outgoing Director, Phil Chambers

Phil ChambersAIIA would like to acknowledge the valuable contributions of Phil Chambers, who has recently stepped down from AIIA’s Board of Directors.

Mr Chambers has been a leader in the Australian ICT industry for a number of years. During his eight years as Managing Director of Fuji Xerox Australia, he was instrumental in changing the perception of Fuji Xerox from that of a “copier company” to that of a sophisticated IT company providing a comprehensive suite of document management solutions and services to business and government.
Read more

 
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Advancing ICT through education and research

Most organisations, especially those using and applying information technology, want to find and employ work-ready skilled IT people. Most organisations find that the education process continues to fall short of delivering the qualified and work-ready people to address their needs. When you cannot easily find this increasingly elusive talent pool, what can you do? Read more

 
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AIIA farewells Mr Joerg Schomburg, CeBIT World Wide Events

It with great sadness that AIIA reports that Mr Joerg Schomburg, Director of CeBIT World Wide Events and Vice President of Deutsche Messe AG, passed away on Thursday 27 July in Germany. Read more

 
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Are marketing and sales teams on different planets?

On Wednesday 19 July, AIIA bridged the gap between marketing and sales at its ever-popular Marketing Forum in Sydney. Read more

 
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Imagine where we’d be without ICT

Momentum Technologies GroupPicture this: a cyclone has torn through Innisfail. Queensland’s Department of Emergency Services has been called out to the disaster. The emergency crew on the ground needs to get visual images to a variety of people, fast. Read more

 
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New Members

Team Technology
B-Free
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ICT exports travel faster and farther with online sales

AustradeOnline sales continue to drive Australian ICT exporters onto the international stage. While the United States is still the largest and most sophisticated market for eCommerce, developments in Europe and Asia should not be overlooked. Read more

 
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Events

10 August: Melbourne - Federal government ‘SourceIT’ standard contracts explained
11 August: Brisbane - Luncheon: Lord Mayor, Campbell Newman, Brisbane City Council
17 August: Canberra - Canberra Managers’ Forum: Hon Gary Nairn
21 August: Perth - Microsoft Australia’s Managing Director on the ICT industry
21 August: Brisbane - AIIA Qld Annual Golf Day
23 August: Sydney - AIIA NSW Government Symposium
13 September: Adelaide - Intel’s General Manager predicts the future of ICT
24-25 October: Canberra - Government Technology Summit
21-22 November: Christchurch - Connectivity 06
Read more

 
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Visit aiia.com.au!

AIIA's events calendar can be viewed on the AIIA website.
To register for events, view past presentations or read the latest news from the ICT industry, visit aiia.com.au.

 
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