AIIA Bulletin
Leading the ICT business community
21 March 2006
In this issue:
ICT a leading contributor to Australia’s economy
iAwards winners are inspirational
Attracting women to ICT a business imperative, not affirmative action
Stable approach to ICT salaries: AIIA Salary Survey
Marketing metrics put to the test
Get your tickets for the ICT industry’s ‘night of nights’
AIIA and the Victorian Government: building a globally competitive local ICT industry
Export News: Discover Singapore during Australian Technology Week
New AIIA members
How effective are new product innovation networks?
AIIA Events




ICT a leading contributor to Australia’s economy

ICT now contributes more than $36 billion a year to Australia's economy – more than the agriculture, forestry and fishing, defence and education industries – according to the Australian Bureau of Statistics. Read more

 
Back to top
 
 
iAwards winners are inspirational

Last year’s Inspiration iAward winners are certainly inspirational!

inchain Pty Ltd and the Northern Territory Departments of Education and Training and Health & Community Services combined ‘cartoon characters’ with leading edge ICT solutions to create ‘Marvin’, a PC based animation program which has increased education and health awareness in indigenous communities in regional Australian and across Asia.

Marvin uses interactive, animated characters – or avatars – to communicate information. The characters can be scripted to use dialects and cultural nuances, which help to ensure the comprehension and acceptance of information by the audience.

As Nick Russell, Managing Director of inchain commented, “winning the iAward for e-government and services and then the overall Inspiration award has helped enormously to increase Marvin’s credibility and the exposure of our products across Asia Pacific.

“The recognition that we’ve achieved to date for the iAwards will help us to make an even greater influence in communities where English is not necessarily the most common language. Marvin helps us to help others speak to people in their own language and in doing so, get significant and beneficial results.”

According to J. Easterby-Wood, Manager of Interactive Communications and Development for the Northern Territory Department of Health, a cast of hundreds of indigenous and non-indigenous crew contributed to Marvin’s overall development.

“Prior to MARVIN, some of these people had never been involved in any ICT activity and in many cases English is a third or fourth language, so for them being involved in best-practice awards such as the iAwards – and being recognised for their efforts – is inspiring and truly makes us feel as though despite (or indeed because of) the remoteness, the conditions, the challenges faced, it was something bigger than all of us and one of the few times you don’t mind standing up and saying 'hey we were there, we went up against the best of the best and held our own’,” Mr Easterby-Wood said.

Find out who wins this year’s Inspiration iAward on Friday 7 April in the Grand Harbour Ballroom, Star City Hotel in Sydney. Click here to make your booking.

Winners in each category will be invited to represent Australia at the Asia Pacific ICT Awards (APICTA) in Macau in October 2006 where they will compete against entrants from other APICTA member economies, including Brunei, China, Hong Kong, India, Indonesia, Korea, Macau, Malaysia, Myanmar, the Philippines, Pakistan, Singapore, Sri Lanka, Thailand and Vietnam.

iAwards is sponsored by AIIA, the Australian Financial Review and CSIRO ICT Centre. Supporters include Category Partners, National ICT Australia, the Australian Computer Society, Cliftons, IBM, the Welsh Development Agency and Big Mouth Marketing Communications; online media partner, ZDnet and partners Accenture and I-Nex Corporation, and Mr Alan Baxter, Chairman of Fujitsu Limited, who will head the judging panel featuring prominent judges from Australia’s ICT industry, government, academia and aligned industries.

 
Back to top
 
 
Attracting women to ICT a business imperative, not affirmative action

Attracting women into careers in ICT is a business imperative rather than any form of affirmative action.

“Women are needed in the ICT sector in greater numbers so that the industry reflects the diversity of our society and has a wider skill set to draw upon,” Senator Helen Coonan, Minister for Communications, Information Technology and the Arts, told a large audience at an International Women’s Day luncheon on 8 March.
Read more

 
Back to top
 
 
Stable approach to ICT salaries: AIIA Salary Survey

Australia’s ICT labour market remains in balance, with a stable approach to ICT salaries suggesting claims of an overall skills shortage are inaccurate.

Results from AIIA’s latest Survey of Salaries and Remuneration Packaging in the Australian ICT Industry showed salary increases of 5.2 per cent over the period March 2005 to March 2006. Read more

 
Back to top
 
 
Marketing metrics put to the test

“You can’t do today’s job with yesterday’s methods and be in business tomorrow” was the message of AIIA’s Marketing Forum held in Sydney on Tuesday 14 March.

The Forum presented the results of Australian Information Industry Association’s (AIIA’s) first Marketing Benchmarking Survey, which reviews the Australian ICT industry’s marketing functions and assists AIIA member companies to develop marketing strategies and benchmark their activities against best practice in the industry.
Read more

 
Back to top
 
 
Get your tickets for the ICT industry’s ‘night of nights’

AIIA iAwardsThe ICT industry is an essential enabler of economic growth and social opportunity in Australia. Each year, AIIA's prestigious iAwards program provides a platform upon which to showcase, and in some cases launch, many of Australia’s leading ICT success stories.

This year’s iAwards will be held on Friday 7 April, 2006 in the Grand Harbour Ballroom, Star City Hotel in Sydney.
Read more

 
Back to top
 
 
AIIA and the Victorian Government: building a globally competitive local ICT industry

On Tuesday 7 March, some 120 AIIA members and guests joined Marsha Thomson, Victorian Minister for Information and Communication Technology at an industry networking and business briefing luncheon held in the Victorian Art Centre, Melbourne.

During her keynote address, the Minister discussed the ICT Industry Plan 2005 – 2010 that was launched in December 2005.
Read more

 
Back to top
 
 
Export News: Discover Singapore during Australian Technology Week

AustradeUnder the Singapore-Australia Free Trade Agreement signed in 2003, Australian exporters now have greater opportunities for business growth in the region.

Government and corporate initiatives to encourage growth in Singapore's technology industries are paying off, with the country now on top of the world in technology adoption and network readiness. It is also perfectly placed geographically, with China, Hong Kong, Taiwan, Japan, Korea and India all short connections by plane, phone or the Internet. Read more

 
Back to top
 
 
New AIIA members

Global TeleHealth
Symantec
Read more

 
Back to top
 
 
How effective are new product innovation networks?

The best way to find out is to participate in a survey being conducted this month.

The University of Melbourne, through one of its PhD students, Paul Hill
(a former member of AIIA’s Victorian Sub-Committee), is conducting a study on new product innovation practices in Australian ICT companies.
Read more

 
Back to top
 
 
AIIA Events

21 and 23 March: Sydney and Melbourne - Global Connect
5 April: Melbourne - Health-e-Nation 2006
6 April: Queensland - SME Marketing Workshop
12 April: Sydney - Powering the Participation Age breakfast
1-3 May: Texas - Special registration price for WCIT 2006

Read more

 
Back to top
 
 

Subscribe!

If you are a member and you wish to subscribe to the Bulletin, AIIA's weekly events update or other communications then click here.

 
Back to top
 
 

To unsubscribe

Simply reply to this email with unsubscribe in the subject heading. You'll receive an email confirming that you have been removed from AIIA's mailing list.

 
Back to top
 
 

Visit aiia.com.au!

AIIA's events calendar can be viewed on the AIIA website.
To register for events, view past presentations or read the latest news from the ICT industry, visit aiia.com.au.

 
Back to top

i: www.aiia.com.au | e: aiia@aiia.com.au | a: 10-12 Campion Street, Deakin, ACT, 2600, Australia