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How ICT can capture the imaginations of young people
AIIA’s Chief Executive Officer, Rob Durie, explores how the ICT industry can capture the imaginations of young people to ensure it has the necessary skills for the future.
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Industry leadership will build ICT skills, says AIIA
AIIA will work with the Australian Computer Society (ACS) to lead and |
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CSIRO ICT Centre extends major sponsorship agreement for AIIA iAwards
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AIIA encourages ICT entrepreneurship
Traditionally, entrepreneurship is synonymous with risk-taking in the face of uncertainty. Entrepreneurs are seen as people willing to put their careers and financial security on the line to take risks in the name of an idea or innovation. Read more |
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AIIA Queensland recognises local industry talent
AIIA’s Queensland branch hosted a luncheon on Friday 23 June to congratulate each of the eight iAwards winners and finalists from this year’s iAwards, held on 7 April in Sydney. Read more |
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AIIA and government work together to simplify SourceIT
AIIA has welcomed further commitment from the Australian Government to work with industry to improve the new range of simplified model contracts for frequent low risk transactions between ICT companies and the federal government. Read more |
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AIIA says Victorian Government’s new ICT policies a positive step forward
The new Victorian Government ICT policies came into effect on 3 July, with improvements to the contractual framework viewed positively by AIIA. Read more |
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AIIA links members to customers
AIIA is always looking for new ways to get our members in front of new customers.
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AIIA marketing workshop helps companies find their USPs
What do you do if you can’t find your company’s unique selling points? This was one of the many great questions answered at “Think, Build… and Deliver”, the first in AIIA's series of ICT marketing workshops held in Melbourne on Tuesday 4 July. The workshop was designed especially to assist small and large ICT businesses more effectively market their capabilities, and included presentations from four experienced ICT marketing professionals. How to pinpoint a company’s unique selling points (USPs) from those of its competitors was one of the many marketing tasks tackled during the workshop. Kimberly Palmer (Director of Brazen Productions and NETWORX) highlighted the importance of identifying a USP, suggesting “you need to put yourselves in your customers’ shoes to determine the ten things that your customers most wants from you.” “What do you do if you simply cannot find your USP?” asked a member of the audience, to which Peter Kent, General Manager of Porter Novelli Melbourne replied, “Keep looking. Every company is unique.” For Peter, the ultimate question for any company thinking about marketing is “what makes you so special?” When it comes to marketing, everything is branding, Peter asserted. “Think about your logos, slogans, the colour of staff uniforms, advertising jingles, the company culture, the colours of the walls, the time the staff turn up for work – it’s all branding,” he advised the audience. “Ask yourself ‘what do I want people to say about me after I’ve left the room?’ That’s your branding too,” Peter added. Anthony Bodin, Managing Director of Exinda Networks, provided an excellent case study of how small-to-medium enterprises (SMEs) can successfully build brand when funding and human capital is limited. “Look for ways to improve your company’s ‘perceived’ brand,” Anthony said, suggesting building credibility through strategic alignments. “Exinda Networks has boosted our brand through profile alliances – their endorsement is our brand; through case studies – their credibility is our brand; and through customers – their wisdom is our brand.” Importantly, Mark Stevens, Green Hat’s Marketing Principal urged the audience to put the time into marketing planning. “Planning helps to identify problems and develop solutions. Then decisions can be made based upon knowledge rather than guessing,” he said. Mark provided participants with some great tips for developing a marketing plan. “A clear and concise one page plan is better than a verbose 400 page one,” Mark said. If you missed out on “Think, Build… and Deliver” on 4 July, there’s still limited places available for the second workshop on Wednesday, 2 August. Click here for further information and to register. Or download AIIA’s SME Marketing Guide from AIIA’s website. AIIA’s SME Marketing Guide provides practical advice on a range of marketing, public relations and communication issues facing smaller firms in the ICT industry. |
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ACS launches CP PROGRAM for greater status and recognition
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Can the iAwards reely impruve our kidz speling?
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New Members
GreyHair Alchemy Pty Ltd |
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Join the College of Experts
The Australian Research Council (ARC) is calling for nominations for appointments to its College of Experts in 2007. Read more |
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AIIA Bulletin – what do you think? Have your say… and go to the movies in style!
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Take the panic out of choosing an overseas partner
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Export Events
13 - 15 July: Kuala Lumpur, Malaysia - Pikom PS3 |
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AIIA Events
11 July: Canberra – Federal Government ‘SourceIT’ Standard Contracts Explained |
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Visit aiia.com.au! AIIA's events calendar can be viewed on the AIIA website.
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e newsletter sponsor
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Have you received AIIA's Bulletin from a colleague? |
| AIIA would like to congratulate all the winners and finalists at the 2006 iAwards. For a complete list of winners, click here. |
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AIIA Bulletin – what do you think? Have your say… and go to the movies in style! Click here. |
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Contact Details
Bulletin Editor Rob Durie James McAdam Kathryn Porritt Ros Blair Kate Muir Goran Josifovski Noelle Noonan John Dean Kristie Nylen Michel Hedley Bridget Larsen Fiona McAlister Kerryn Nelson Berridge Hume-Phillips Jackie Lack Sue Williams Rebecca Dalton AIIA State Branches |
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AIIA Statistical Challenge
The World Cup is proving a big hit with Internet surfers, with fifaworldcup.com clocking up a record number of page views – 464 million – after only eight days of the tournament. The previous record for sports websites was held by the Salt Lake City Olympic Games website. How many page views did this site get over the course of the games?
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